*Note: Dilettante Studios is a partnership between Circulation Studio and La Ventana Gris and is not affiliated with the Chicago-based fine artist John Preus.
At Dilettante Studios, we offer a wide range of brand development services, including logo design, brand identity and positioning, brochure and business card design, product naming and marketing strategy, storytelling, customer persona cultivation, and everything in between.
We have worked with various businesses, from hotel chains to personal injury attorneys to dentists and wine consultants. With a background in web design and Search Engine Optimization, we have a breadth of knowledge to ensure your branding or re-branding doesn't just look pretty but delivers quantifiable results online.
Branding is one of the most important parts of defining a successful business, both online and in-store. Whether you're looking to create a brand identity or just want to update your current logo, marketing collateral, or social media, our team of designers can help.
We chose the name Dilettante Studios as an informal designation of the partnership between Circulation Studio, a Laguna Beach Digital Marketing Agency specializing in Web Design and SEO, and La Ventana Gris, a Lima-based graphic design digital agency and marketing firm specializing in social media marketing and Public Relations. Together our agencies form a dream team of Southern California digital marketing specialists and a true full-service marketing company.
Branding agencies are essential for any growing business and reaching potential clients. They help companies to grow and reach new heights. A branding agency helps businesses to create a strong brand identity and reputation, boosts employee motivation, and inspires employees to work for and support your brand. Branding is so crucial for the success of a business that having a local team in Orange County of brand experts working for you can only strengthen your business in the long run and lead to incredible growth potential.
BRAND OR PRODUCT NAMING
Brand naming does much more than just define a particular product or service: it helps customers create memorable associations between brand names and product or service attributes.
Logo design is the art of creating memorable visual symbols for businesses, organizations, and brands, which can be used in advertising, creative marketing, branding, product packaging, website design, product launches, social media, etc.
BRAND IDENTITY & POSITIONING
Brand positioning differentiates a brand from its competitors and where or how it sits in consumers' minds. By creating brand associations in customers' minds to make them think of the brand in a specific way.
We all know that different colors elicit different psychological responses. By working with a professional creative agency, your brand's color pallet will be sure to connect with your customers and tell your unique story.
A well-executed brand strategy results in the creation of all kinds of marketing collateral and unifying your brand voice. An Orange County branding agency like Dilettante Studios will equip your business with everything needed to stand out.
MARKETING & PROMOTION STRATEGY
Beyond the more permanent aspects of branding, your business may need to run specific promotions to promote products or services seasonally or on a one-time basis. We can help execute and plan the strategy.
CUSTOMER PERSONA DEVELOPMENT
It's vital to know who your target audience is, their likes and dislikes, and the types of marketing they identify with. Don't guess at this crucial step. Instead, work with a dedicated branding specialist to develop your ideal customer persona beforehand.
If you're looking to promote the sale of products to retail consumers at a brick-and-mortar store, merchandising specialists can ensure that your products are shown and positioned creatively, enticing customers to purchase them.
Storytelling has been a buzzword in social media marketing for a few years now and for good reason. Customers convert after more than just one touch-point and connect with brands that have more than a single value proposition to make. Storytelling gives them the complete picture.
Branding agencies specialize in the creative and strategic process of shaping how a business, product, or service is perceived both internally and externally. A digital branding firm simply does this primarily online using digital marketing tools, although offline assets can also be created during this process.
Many agencies in Orange County will offer the same capabilities or services regarding branding strategies. When you work with us you'll feel comfortable knowing that our background is in data-driven solutions through our SEO services and analytics work.
Here you'll find a few mockups and examples from brand-books we have created as part of our branding services.
We are ready to help you establish your brand voice and promote it online. Contact us today to discuss your marketing goals and how we can help bring them to life!