*Note: Dilettante Studios is a partnership between Circulation Studio and La Ventana Gris and is not affiliated with the Chicago-based fine artist John Preus.
At Dilettante Studios we offer a wide range of brand development services including logo design, brand identify and positioning, brochure and business card design, product naming and marketing strategy, storytelling, customer persona cultivation and everything in between.
We have worked with a variety of businesses that range from hotel chains, to personal injury attorneys to dentists and wine consultants. With a background in web-design and SEO we have breadth of knowledge to make sure you branding or re-branding doesn't just look pretty, but delivers quantifiable results online.
Branding is one of the most important parts of defining a successful business, both online and in-store. Whether you're looking to create a brand identity or just want to update your current logo, marketing collateral or social media our team of designers can help.
We chose the name Dilettante Studios as an informal designation of the partnership between Circulation Studio, a Southern California Web Design and SEO agency and La Ventana Gris, a Lima-based graphic design and marketing firm specializing in social media marketing and PR. Together our agencies form a dream team of digital marketing consultants.
Branding agencies are essential for any growing business. They help companies to grow and reach new heights. A branding agency helps businesses to create a strong identity and reputation, boosts employee motivation and inspires employees to work for and support your brand. Branding is so important for the success of a business, that having a team of experts working for you can only strengthen your business in the long run.
BRAND OR PRODUCT NAMING
Brand naming does much more than just define a particular product or service: it helps customers create memorable associations between brand names and product or service attributes.
Logo design is the art of creating memorable visual symbols for businesses, organizations, and brands which can be used in advertising, marketing, branding, product packaging, website design, social media, etc.
BRAND IDENTITY & POSITIONING
Brand positioning differentiates a brand from its competitors and where, or how, it sits in consumers’ mind. By creating brand associations in customers’ minds to make them think of the brand in a specific way
We all know that different colors elicit different psychological responses. By working with a professional branding agency your brands' color pallet will be sure to connect with your customers and tell your unique story.
A well-executed brand strategy results in the creation all kinds of marketing collateral and unify your brand voice. A branding agency such as Dilettante Studios will equip your business with everything needed to stand out.
MARKETING & PROMOTION STRATEGY
Beyond the more permanent aspects of branding your business may need to run specific promotions to promote products or services seasonally or on a one-time basis. We can help execute and plan the strategy.
CUSTOMER PERSONA DEVELOPMENT
It's important to know who your target audience is; their likes and dislikes and the types of marketing they identify with. Don't guess at this crucial step. Instead work with a dedicated branding specialist to develop your ideal customer persona ahead of time.
If you're looking to promote the sale of products to a retail consumers at a brick-and-mortar store, a merchandising specialists can ensure that your products are shown and positioned in a creative way that entices customers to purchase them.
Storytelling has been a buzzword in marketing for a few years now, and for good reason. Customers convert after more than just one touch-point and connect with brands that have more than a single value proposition to make. Storytelling gives them the full picture.
Branding agencies specialize in the creative and strategic process of shaping how a business, product or service is perceived both internally and externally. A digital branding firm simply does this primarily online although offline assets can also be created during this process.
Many agencies will offer the same capabilities or services when it comes to branding services. When you work with us you'll feel comfortable knowing that our background is in data-driven solutions through our work in SEO and analytics.
Here you'll find a few mockups and examples from brand-books we have created as part of our branding services.
We are ready to help you establish your brand voice and promote it online. Contact us today to discuss your marketing goals and how we can help bring them to life!