Yelp Portfolios are a paid advertising feature introduced in 2019 intended to allow business owners to further enhance their profile by showcasing projects through a collection of photos and text on their business page. Potential customers can learn more about the quality of work your business offers through carefully curated photos, rather than the usual jumble of business profile photos uploaded by business owners and customers alike. Originally, Yelp Portfolios were only available for businesses in certain industries such as home service and local categories but has since been expanded.
At least 20, but only four will be live on your page at any given point. Information on the number of projects you can publish to your Yelp Portfolio is not easily found on the internet and we had the best intentions of providing a definitive answer to this question, however we lost patience after the 20th test project we created and published. Seeing as how it's unlikely that any business would need to publish more than 4-8 portfolios to their profile we will leave the question only partially answered for now. However, our recommendation is to stick to about four (4) published projects for the sake of visual symmetry, and keeping things fresh and digestible for potential customers.
It's important to note that Yelp uses Portfolio images at a number of different dimensions in a number of different areas on their site.
For the reason we recommend all photos uploaded to Yelp, including Portfolio Project photos be 1000 pixels squared. If your Yelp cover images are stock photos or highly contextual images, you don't need to worry too much about placement or how they will look on various devices or sections of Yelp. However, if you plan to use text or focus on a particular part of the image and want to make sure it is the focal point across all scenarios, it is recommended to place the focal point more towards the middle and allow about `100 pixels at both the top and bottom for less important elements since it will be cutoff in the portfolios section of your business profile.
Steve Lepore is the co-founder at Circulation Studio and Circulation Dental and has been in the SEO (search engine optimization) game and building websites since 2011. In his free time he likes to camp, play guitar and argue about the NHL. GKG!